Four Days In June: A Pitti Uomo Story

Pitti Uomo 90 Four Days In June

Pitti Uomo. It’s the biggest fashion event in the world and a mecca for fashionistas. The Philippe Perzi Vienna team always make it a priority to attend the bi-annual menswear event every year, because quite simply, it’s the men’s fashion equivalent of the Super Bowl. There’s no other event in the world that comes close and it is as inspiring and exciting as it is exhausting, after 4 days of talking the serious business of style, tracking the trends for the next season and catching up with friends in the business.

But this time round, we set ourselves a new challenge: to take a peak behind the silk handkerchief at what makes the men who attend this event tick and to capture the excitement, the ambience and the emotions that this enigmatic event stirs in each of its attendees. We came, we filmed and we think we conquered… but we’ll let you be the judge. We are delighted to present to you our nascent film project: Four Days In June

Sit back and take it all in.

And here’s the trailer: