In 4 weeks time, the circus will once again roll into the hallowed grounds of the Fortezza da Basso…and take over much of the city of Florence for 4 days of fashion. We’re approaching kick-off time for the bi-annual Pitti Uomo, where peacocks, paparazzi, pundits and fashion pilgrims from around the globe will gather to celebrate all things menswear and set the tone for next seasons fashion trends.
The summer edition of Pitti Uomo is always greatly anticipated and this year’s theme, Pitti Lucky Numbers, is set to be the biggest and best yet. Speaking of numbers, they say there’s only 7 stories in the world and that fashion comes in 20 year cycles… but it never ceases to amaze us, each edition, how Pitti continues to generate new ideas and still manages to surprise us with creative exhibitions, new designers and personalities. For Philippe Perzi Vienna, Pitti Uomo is more than a trade fair where we look to buy for our shop in Vienna and online store, it’s a meeting place to share ideas and immerse ourselves in all the craziness and conviviality of the Italian fashion scene.
It’s time to get suited and booted. It’s Pitti time! Check out our video below from the last Pitti Uomo 89 in January for some inspiration and from the last summer edition here.